Commercializing Innovation: The Food & Health Marketing Handbook

Research and Markets, Dublin, Ireland, has released, “Commercializing Innovation: The Food & Health Marketing Handbook,” which provides a strategic summary on the last 10 years of functional foods. The handbook outlines five strategies to enter the market, the four factors for successful brand positioning and introduces the Functional Foods Marketing Model illustrated with 20 fully analyzed case studies.

For more information: Research and Markets; Fax: 353-1495-7318; Website: www.researchandmarkets.com.